Update: FSC US launches OneSimpleAction.org consumer marketplace!
On April 15, 2021, FSC US officially launched OneSimpleAction.org, making it easier than ever for consumers to find and buy more responsibly sourced forest-based products.
This new consumer marketplace serves as a lens through which consumers can learn about brands’ sustainability progress and commitments.
Whether the company is a retailer, manufacturer, or user (e.g., for product packaging), this new site offers the opportunity for consumers to preference brands that are leading on sustainability.
OneSimpleAction.org includes hundreds of products from popular brands, representing all the major forest products categories.
Check out OneSimpleAction.org to start shopping FSC-certified products and partner brands!
A new FSC consumer website is coming in time for Earth Day 2021!
In conjunction with Earth Day 2021, FSC US will launch a completely new consumer website for U.S. audiences—and we need your help to ensure your brand and products are included!
This new consumer website is specifically for final consumer packaged products*, so if this is you, read on for more details.
*If you’re a service provider (e.g. printer) or a custom manufacturer (e.g. cabinets), check out these two FSC resources and see if your company should be represented: FSC® Supplier Search and the FSC-Certified Printers list (see downloadable list on right).
What’s New
The new website (which will replace this one) will showcase hundreds of FSC-certified product retailers and manufacturers, including a database of 1000+ FSC-certified products across all forest product categories—from paper to furniture, and everything in between.
It will also include all types of FSC-certified products and buyer types (e.g., products sold to consumers, businesses, and/or government).
This website will become the primary focus of all FSC US’s current and future consumer traffic generation campaigns, as well as those of FSC’s biggest corporate and environmental NGO partners.
Come Be A Part Of It!
This is a gigantic undertaking, and your participation ensures that your brand and products can benefit from these efforts!
To start, all FSC US needs is for FSC trademark license holders (like you!) to provide us or FSC US with a list of the FSC-certified products you offer.
This is a major step forward, not only for FSC US but also for all of FSC as we all help to connect sustainability-minded buyers with FSC-certified forest-based products of all kinds.
What To Do Next
Download, complete and send this spreadsheet to Maggie Abel at FSC US (m.abel@us.fsc.org) by March 15, 2021 (or soon thereafter).
Here’s the info you’ll be providing for your organization:
- Product name (Enter Product Name exactly as you would like it to appear on the new site.)
- Brand Name (Does this product have a parent brand (e.g., Charmin)? Using this data field, products will be automatically mapped to parent brands on the new site so consumers can view all available FSC-certified products within a given brand family.)
- ID (Enter any unique code you use to identify this product (e.g., ASIN, GTIN, etc.)
- Category (Please select from one of the choices provided in the in-cell drop down menu.)
- Image URL (Please include URL to a product image (not a webpage containing an image!). To work best, images should be square and at least 400 x 400 pixels. Lower resolution images may result in a sub-optimal result.)
- Product URL (Please include URL to a product image (not a webpage containing an image!). To work best, images should be square and at least 400 x 400 pixels. Lower resolution images may result in a sub-optimal result.)
If you have any questions about how to be a part of this new FSC consumer website,
reach out to Amanda at amanda@americangreenconsulting.com.
Thank you!